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The Changing Face Of AF International

Posted on 18 January 2017 by the AF Team

Estimated Read time:2 mins

AF International, leading manufacturer of specialist cleaning products for the Office Products Industry is preparing for a brand re-charge and an official launch of new packaging and concepts at Paperworld Frankfurt (Hall 3.0, Stand E55 - January 28th – 31st 2017). The brand has a heritage stretching back over 40 years and an enviable reputation within the industry. The brand re-charge will encompass the same highly effective cleaning solutions with the addition of super stylish packaging.

The Core Range of cleaning products will be easily identifiable in traditional AF blue and silver but with a powerful new logo and strapline ‘Advanced Technology Cleaning’ engendering the sheer power of the products. Some smart range extensions and updates will complete the Core Range product offering ensuring that it is effective, stylish and eminently relevant to the changing market.

New additions to the Core Range include Smart Wipes (SMARTWIPE); a super strong, washable and reusable wipe for cleaning all forms of tech in the office, at home or on the move. These handy wipes are individually sealed into sachets and supplied in handy pocket packs of 10. The brand new Hot Desk Kit (HDK) contains tailored cleaning solutions perfect for hot desking and is packed in a cute drawstring bag.  

AF International will further be launching two capsule product ranges, Whiteboard Cleaning and  Specialist Cleaning Range, identifiable in clean white and sleek gunmetal liveries respectively. The Specialist Cleaning Range is an innovative collection of products targeted at niche technical cleaning sectors such as ATM/Chip and Pin maintenance and PPE Equipment Cleaning. New introductions to our Specialist Range include ATM/POS Cleaning Kits (ULTATM and POSKIT), ear defender cleaning wipes (EPC) and safety glasses cleaning wipes (SGC).

AF’s new packaging also incorporates some clever little icons as a key communication tool. Product uses and benefits can be understood in a quick glance using icons that transcend international communication barriers. 

Ron Jakeman, Managing Director commented, “We are delighted with the clean streamlined appearance of our branding. AF International is a well-respected brand and our products are exceptional; this branding takes the products to the next level.”

Paul Hardy, European Brand Director added, “Designing first-class, effective and well-packaged products is crucial to the longevity of AF International’s strong brand.”

The “New face of AF” will see its grand reveal at the Paperworld Fair 2017. Julia Vorley, Marketing Manager commented “AF International’s strong and consistent brand image is embracing a sharp new look and we are eagerly anticipating Paperworld 2017. Having an impressive new cleaning range to bring to market in addition to this makes 2017 an exciting prospect”.

To find out about office equipment cleaning and the right products to use go to www.af-net.com. News updates, competitions and giveaways can be found on our facebook page, AF International, at https://www.facebook.com/AFInternational and on twitter @AFInternational. 

© 2017 AF International (A division of HK Wentworth Ltd)

Ashby Park, Coalfield Way, Ashby de la Zouch, Leicestershire, LE65 1JR, UK.

Tel: +44 (0)1530 419600 Email: info@hkw.co.uk

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