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AF Launches Brand New Eco Webpage

Posted on 15 December 2021 by AF Web

AF International, acknowledged leading brand for office products in the cleaning market has today launched what can only be classed as its best kept secret. AF’s eco journey started many years ago and has grown with the brand, embracing sustainability and a real commitment to the environment.    The page revealing the eco journey can be found here: AF has effectively ensured that everyone can clean with a ‘clean conscience’ as we have quietly been modifying both our products and the business.

Our brand-new eco-page reveals some little-known facts about AF International including its zero waste to landfill status and ISO 14001 accreditation. Many companies talk about their actions, but few go through the lengthy process of change and accreditation. Here at AF, we decided many years ago that we must take ownership of our role within the industry and assess the products that we are producing. For instance, all our tubs and pump sprays are made with the second most eco-friendly plastic HDPE2, and this can be recycled up to 10 times.   

AF also utilises an exceptionally high degree of crepe-paper wipes within its tub products, all of which are supplied within boxes from an FSC chain of custody accredited company. Progressing one step further, the company are suggesting that customers reuse, recycle and refill. New tub refills have recently been launched to great success and some of the most popular pump spray products have bulk refills available. AF are also running a strong social media campaign encouraging consumers to reuse, recycle and refill; to AF as a company, this is more than just a campaign, it is a mantra. Recycling bins are used at our site, energy saving LED lights have been installed throughout our premises in Ashby de la Zouch and we have launched a raft of initiatives including litter picking, installation of wildlife habitats and bee/butterfly friendly plants. 

AF have also worked closely for many years with the National Forest, contributing funds to plant saplings for up to 3.8 hectares of land. In terms of strategic partnerships, AF is in the early stages of talks with global business Terracycle and hopes to aid sponsorship to collection points for waste that is the most difficult to recycle. AF’s parent company Element Solutions Inc. are also holders of the silver EcoVadis accreditation.

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