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Private Label

Power your private label plans with AF

With over 50 years’ experience in manufacturing for private label customers nobody is better placed to partner your brand into the technology cleaning products sector than AF.

As Europe’s leading manufacturer of PC, office equipment and multi-media cleaning products and with world class facilities on three continents you can trust in our expertise and our ability to deliver anywhere in the world and on any scale.

  • Over 50 years manufacturing experience
  • Manufacturing on three continents
  • Comprehensive range of packaging solution
  • Excellent research and development facilities
  • Worldwide network
  • BS-EN ISO 9001:2008, ISO 14001 and OHSAS 18001 certified

We understand that your sales are our sales so we’ll work with you to help bring your ideas to life from product ranges and product formulations to packaging options and distribution.

And as a leading brand owner ourselves we recognize their value and will always see to protect and enhance the value of your brand.

Our products, your brand – together we’ll shine.

What is private label?

Private label is product manufactured on your behalf, in your livery, using your codes and descriptions. The product in effect totally becomes yours.  It allows our customers the ability to grow their business.

As a manufacturer we would like to offer you the option of taking our innovative product ideas and making them your own.  With the cleaning and maintenance range we offer and the comprehensive packaging solutions, it enables you to build your own quality cleaning range. 

Why not be seen as the product innovator, providing additional products to your existing range or service. Your customers will instantly recognize your brand image or logo giving you immediate recognition, and the loyalty of your existing offering will be instantaneously transferred.

Our artwork department will help you develop unique packaging graphics and custom company logos which are available in multi-colour labels, skillets and leaflets.  The quality of your company’s image is only surpassed by the quality of the products we can provide you and your customers.

Why choose AF?

As a manufacturer, AF operates a simple supply chain resulting in fewer costs to pass onto private label customers. The AF private label opportunity can enable companies to provide their customers with an extensive, value-added product range of ICT cleaning products that meets all office needs. 

Research and development, quality control and environmental concerns are fundamental to the AF philosophy of providing the highest level of service.

We take our manufacturing seriously, and our facilities are second to none. There is no need to compromise on quality to achieve a profitable price.

This service is bespoke to you, for your brand with on hand one to one support of a dedicated Private Label Account Manager to tailor your requirements to suit your brand.

 Being in partnership with the industry leaders gives you quality, consistency and efficiency whilst providing the best value in office equipment and computer cleaning and maintenance chemicals.  We are able to advise you from the conceptual stage through to delivery.  Product training can be given to ensure your sales force is fully coherent with the range, also marketing support is available.

What benefits are there to you taking Private Label?

  • Ability to deliver quality products at industry prices
  • Offer your customers more choice
  • Opportunity to expand your existing private label offer
  • Generate further brand loyalty
  • Give your corporate identity additional exposure
  • Superb return on investment
  • Designated Private Label Account Manager support